"When life gives you lemons, make lemonade"
We've probably all heard the phrase before and its a great way to encourage a more optimistic and proactive approach to adversity. To try and make the best of a bad situation.
I've long had this phrase scribbled down on a note and wanted to make a print of it but felt like it was too obvious to just do a straight typographic treatment until i had the idea of turning 'Life's lemons' in to a brand of lemonade.
The retro print advert style just fell in to place after that and it was a whole lot of fun delving in to our 50's Advertising books for inspiration.
Despite being relatively simple, there is a lot going in to it. A mascot, copywriting, brand typographic treatment and a 3d bottle illustration. but i think it all came together well.
Print Number 46 of our 52 Prints project.
Sketch and work in progress
